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Total

DNS

Email

Security

Network

100

Availability

Domainbaymard.com

IPv43

IPv63

MX records5

StatusActive

Domain technical report

Ecommerce UX Research & Best Practices – Baymard

baymard.com

Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.

Generated: 2026-08-09T13:37:22-05:00 · Cached result

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IPv43

IPv63

MX5

NS2

DiagnosticsMain findings and recommendations

✓

IPv4 (A)30 / 30 pts · Dns

3 IPv4 address(es) detected.

✓

IPv6 (AAAA)10 / 10 pts · Dns

3 IPv6 address(es) detected.

✓

Name server redundancy20 / 20 pts · Dns

2 NS record(s); 2 or more required.

✓

SOA record10 / 10 pts · Dns

Authoritative zone record.

✓

DNSSEC chain15 / 15 pts · Dns

DS and DNSKEY detected.

CAA policy0 / 5 pts · Dns

Certificate authority restriction.

✓

DNS propagation10 / 10 pts · Dns

Agreement between public resolvers.

✓

MX records20 / 20 pts · Mail

5 MX record(s).

✓

SPF25 / 25 pts · Mail

SPF policy published.

✓

DMARC25 / 25 pts · Mail

DMARC policy published.

✓

DKIM20 / 20 pts · Mail

A DKIM selector was verified.

MTA-STS0 / 5 pts · Mail

Mail transport policy.

TLS-RPT0 / 5 pts · Mail

TLS reporting policy.

✓

Valid TLS certificate55 / 55 pts · Security

79 day(s) remaining.

✓

Certificate lifetime10 / 10 pts · Security

Full points require at least 30 days remaining.

HTTP security headers8 / 35 pts · Security

2 of 9 evaluated headers detected.

PTR reverse DNS0 / 30 pts · Network

PTR not detected.

✓

IPv4 diversity35 / 35 pts · Network

Two or more IPv4 addresses receive full points.

✓

IPv6 connectivity35 / 35 pts · Network

AAAA availability.

✓

DNS resolution40 / 40 pts · Availability

At least one address family must resolve.

✓

HTTP response40 / 40 pts · Availability

HTTP/2 200

✓

HTTPS final URL20 / 20 pts · Availability

Final URL uses HTTPS.

DNS and emailPublished records and email configuration

A

3 record(s)

104.26.12.127
104.26.13.127
172.67.68.54

AAAA

3 record(s)

2606:4700:20::ac43:4436
2606:4700:20::681a:c7f
2606:4700:20::681a:d7f

CNAME

0 record(s)

—

Not configured

MX

5 record(s)

5 alt1.aspmx.l.google.com.
10 alt3.aspmx.l.google.com.
10 alt4.aspmx.l.google.com.
1 aspmx.l.google.com.
5 alt2.aspmx.l.google.com.

TXT

12 record(s)

"v=spf1 include:_spf.google.com include:_spf.createsend.com include:144825994.spf07.hubspotemail.net ~all"
"google-site-verification=JazKjqYTAvQvi4Tjn1CtIfxpV7v_xJHEaDgad5ElA60"
"78pp0p90mzkvvwc1nty8hh82hq51tbv8"
"google-site-verification=9atExbXoNVS63g3-cRMBiaS71gfAeFLyPlaMEC2jUe0"
"1password-site-verification=N4DSQ23XLFBBDH6FQUH4YUGWUE"
"anthropic-domain-verification-t1yfj9=2ZV4s4ZSGLLkLaJbx2jw0N36q"
"zywbhwqy0gj2mcn4j665qdnnhd3gkbp5"
"linkedin-site-verification=9289e1be-d0a9-464b-8689-41152453d469"
"google-site-verification=Hmy_DrJpSdEf1lBqGfU9tLzYq7rYS7esaCO0hYxAwOc"
"openai-domain-verification=dv-ohtyULaUr33OFr86Qfl6PMlC"
"apple-domain-verification=FXTQCTPwzWeGI2mE"
"_t31cadfa76gz14323e173x4s5ovs9br"

NS

2 record(s)

dilbert.ns.cloudflare.com.
olga.ns.cloudflare.com.

SOA

1 record(s)

dilbert.ns.cloudflare.com. dns.cloudflare.com. 2411010945 10000 2400 604800 1800

CAA

0 record(s)

—

Not configured

DS

1 record(s)

2371 13 2 BF5FEE5A88B20A2A003BF2F90EBE723F8B365832B5586F63F496E345 8C062046

DNSKEY

2 record(s)

257 3 13 mdsswUyr3DPW132mOi8V9xESWE8jTo0dxCjjnopKl+GqJxpVXckHAeF+ KkxLbxILfDLUT0rAK9iUzy1L53eKGQ==
256 3 13 oJMRESz5E4gYzS/q6XDrvU1qMPYIjCWzJaOau8XNEZeqCYKD5ar0IRd8 KqXXFJkqmVfRvMGPmM1x8fGAa2XhSA==

RRSIG

3 record(s)

SOA 13 2 1800 20260810193712 20260808173712 34505 baymard.com. siBmNxkiEYrp7GQZA8jgx1PhxciJ/dZmgXSBhKC+g3FwjAD7QsEqOcVl mGuS9goNqioIJVrKTbbcCzcti/2R+Q==
NS 13 2 86400 20260810193712 20260808173712 34505 baymard.com. KwyVadU1U2INu+XC1euUH8v2eZ/ZMxxP7on382T+hBKs08PJaG6NgS7n q0JqfRNuoXCvVynYDVqhabF29Wnq4A==
DS 13 2 86400 20260814023512 20260807012512 41446 com. g2j+sDlCxSkKvc3usgJXVSZGFRa9EloWfuxz6rzbAhU0yNSHYLNXNHAY nosS+R67N32M8613WS7is2V1y5TS3g==

NSEC

1 record(s)

\000.baymard.com. A NS SOA PTR HINFO MX TXT AAAA LOC SRV NAPTR CERT SSHFP RRSIG NSEC DNSKEY TLSA SMIMEA HIP CDS CDNSKEY OPENPGPKEY SVCB HTTPS URI CAA

NSEC3

0 record(s)

—

Not configured

SRV

0 record(s)

—

Not configured

NAPTR

0 record(s)

—

Not configured

TLSA

0 record(s)

—

Not configured

SSHFP

0 record(s)

—

Not configured

SPF

Configured

v=spf1 include:_spf.google.com include:_spf.createsend.com include:144825994.spf07.hubspotemail.net ~all

DMARC

Configured

v=DMARC1; p=reject; rua=mailto:dmarc@baymard.com,mailto:f3eb03ba4f@rua.easydmarc.eu; ruf=mailto:info+dmarc-failure@baymard.com,mailto:f3eb03ba4f@ruf.easydmarc.eu; fo=0:1; pct=100; adkim=r; aspf=r

DKIM

Selector google

v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQC+kNvrT1L3NdJS5sZxGKqzM0pdkye+yf2uVC6dELpzmzz3WaLz8PfJaTOgBz9KnJmfjKQb1/qEOP3otqgNM4pTpqWZBAQ4IMGuY4FX2v9Pszxn1Ub7+ttABvxcxKxAQkPmaHCMZIC4kuN58UIPxIqZlJrWZGjjTUH1mjVBIZS+GQIDAQAB

Analyzed webpageMetadata and HTTP response

Title and description

Extracted

Title

Ecommerce UX Research & Best Practices – Baymard

Description

Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.

Final URL

https://baymard.com/

HTTP status

200

HTTP

Status

HTTP/2 200

Final URL

https://baymard.com/

Version

Server

cloudflare

X-Powered-By

Next.js

SSL and HTTP securityCertificate, protocol and security headers

SSL certificate

Available

Yes

Issuer

Google Trust Services

baymard.com

Valid from

2026-07-30T12:15:26-05:00

Valid until

2026-10-28T13:15:23-05:00

Days remaining

Protocol

TLSv1.3

Cipher

TLS_AES_256_GCM_SHA384

Security headers

2 active

✓

HSTSImplemented

✓

Content Security PolicyImplemented

—

X-Content-Type-OptionsNot detected

—

X-Frame-OptionsNot detected

—

Referrer PolicyNot detected

—

Permissions PolicyNot detected

—

Cross-Origin-Opener-PolicyNot detected

—

Cross-Origin-Embedder-PolicyNot detected

—

Cross-Origin-Resource-PolicyNot detected

DNS propagationComparison across public resolvers

Public resolver comparison

Consistent

✓

Consistent propagation

5 public resolvers queried.

ResolverServerResultLatency

Google

8.8.8.8

104.26.12.127, 104.26.13.127, 172.67.68.54

56,83 ms

Cloudflare

1.1.1.1

104.26.12.127, 104.26.13.127, 172.67.68.54

44,53 ms

Quad9

9.9.9.9

104.26.12.127, 104.26.13.127, 172.67.68.54

35,44 ms

OpenDNS

208.67.222.222

104.26.12.127, 104.26.13.127, 172.67.68.54

29,94 ms

AdGuard

94.140.14.14

104.26.12.127, 104.26.13.127, 172.67.68.54

70,02 ms

IP, geolocation and ASNAssociated network information

104.26.12.127

No data

success

country

region

city

asn

organization

isp

104.26.13.127

No data

success

country

region

city

asn

organization

isp

172.67.68.54

No data

success

country

region

city

asn

organization

isp

Visitor information

Visitor

216.73.217.62

reverse

country

country_code

region

city

latitude

longitude

isp

organization

asn

timezone

browser

Other

language

user_agent

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)

is_bot

Yes

cloudflare

SMTPEmail port connectivity

alt1.aspmx.l.google.com

Port 25: Closed/unreachable - 0.9 ms - 
Port 465: Closed/unreachable - 4006.9 ms - 
Port 587: Closed/unreachable - 4019.6 ms -

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